Email Marketing Workflow & HubSpot Analytics

Overview

This workshop guides participants through a complete email campaign lifecycle in HubSpot—from initial concept and stakeholder review through build, launch, and performance analysis. It also covers integrating Qualtrics forms for automated subscriber intake and interpreting modern email analytics metrics to evaluate campaign success.

Learning Outcomes

• Collaborate to create publication-ready emails for audience segments.
• Send and interpret email campaigns via HubSpot CRM.
• Trigger automatic opt-in confirmations from contact forms.
• Preview and test email rendering across devices and email clients.
• Evaluate campaign success using relevant performance indicators.

Key Skills Gained

• HubSpot Email Campaign Management
• Qualtrics Form Integration & Automation
• Email Deliverability & Bounce Analysis
• Contact Management & Duplicate Prevention
• Engagement Metrics & Analytics Interpretation

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