Services
What I Offer
I help marketing teams and organizations build the data infrastructure they need to move from raw event data to reliable, actionable intelligence. My work spans pipeline architecture, analytics implementation, and hands-on team training.
Service Areas
Data Pipeline Architecture
Most marketing analytics problems are actually data infrastructure problems. I design and build pipelines that collect, transform, and deliver clean, reliable data to the tools your team already uses.
- Stack: Google Tag Manager, GA4, BigQuery, R, Python, SQL, Quarto
- Examples: GA4 → BigQuery export pipelines, event schema design, data transformation and modeling, scheduled reporting automation
- Suitable for: startups, agencies, and marketing departments that have outgrown spreadsheets
Analytics Implementation
Accurate measurement is the foundation of good marketing decisions. I set up and audit tracking implementations so you’re confident in the numbers before building strategy on top of them.
- GTM container audits and rebuilds
- GA4 event taxonomy and conversion tracking
- Attribution modeling and multi-touch analysis
- Custom dimension and metric design
Marketing Data Analysis & Reporting
Once your data is clean and flowing, I help you understand what it’s saying — and communicate that clearly to stakeholders.
- Exploratory analysis and cohort studies
- SEO and competitor benchmarking
- Customer journey and funnel analysis
- Interactive dashboards and reproducible reports (R, Quarto, Shiny)
Analytics Training for Teams
I translate technical concepts into practical skills for marketing and analytics teams. Sessions are hands-on, tool-specific, and built around your actual data.
- Custom R or Python workshops
- GA4 and GTM for marketing teams
- Data storytelling and dashboard design
- Can be delivered in-person or virtually
Who I Work With
- Digital marketing agencies managing multi-client analytics
- E-commerce and service businesses building their first real data stack
- Marketing teams with data but no clear path to insight
- Organizations preparing for a GA4 migration or BigQuery adoption
How It Works
- Discovery call — We talk through your current setup, your goals, and where the gaps are.
- Proposal — I scope the work and outline a clear deliverable set with timeline.
- Delivery — I build, document, and walk you through everything so your team can own it going forward.
- Follow-up — Optional ongoing support, training, or iteration.
Selected Project Work
Rising Stars Muay Thai — Full Analytics Stack
Built GTM, GA4, and a BigQuery data pipeline from scratch. Added logistic regression modeling for conversion prediction. Grew site to 3,500 unique visitors within two months of launch.
Airport Parking Analytics — ONT
Time-series analysis of multi-year operational data for Ontario International Airport. Interactive visualizations and data governance documentation under NDA.
Let’s Talk
If you’re interested in working together, reach out directly: