Workshops

Below are the workshops I have delivered throughout my time at Cal Poly Pomona’s Center for Customer Insights and Digital Marketing, along with an overview of the topics covered, the learning outcomes, and the key skills I gained from each session. The R Workshop Series was expanded upon and used as a prerequisite for a Masters program.

Email Marketing Workflow & HubSpot Analytics
HubSpot
Email Marketing
Analytics
CRM
Automation
This workshop guides participants through a complete email campaign lifecycle in HubSpot—from initial concept and stakeholder review through build, launch, and performance…

Build a Free Professional Portfolio Website with Quarto
Quarto
Portfolio
Web Design
GitHub Pages
Resume
This hands-on session focuses on planning and launching a professional portfolio website with Quarto—no prior coding required. Participants learn to organize résumé/CV…

Stunning & Effective Quarto Slides with Reveal.js
Quarto
Reveal.js
Presentations
Data Storytelling
SCSS
This session demonstrates how to transform plain slide decks into stunning, interactive Reveal.js presentations. Coverage includes conversion to formats like PPTX…

In-depth Interactive Report Authoring with Quarto
Quarto
Reporting
HTML
Reproducible Research
Automation
This hands-on session explores Quarto’s powerful HTML-authoring capabilities. Faculty experts and MSDM students guide participants through advanced formatting options…

Intro to Quarto’s Capabilities for Work and School
Quarto
RStudio
Literate Programming
Productivity
Publishing
This session introduces Quarto as an open-source publishing framework that unifies code, narrative, and output to transform analyses into polished reports, presentations…

Create Interactive Apps with Shiny in R
Shiny
R Programming
Data Visualization
Web Applications
Transform your data into engaging, interactive web applications using Shiny—a powerful R package for dynamic user interfaces. In this hands-on workshop, I guided…

Text Mining in R
Text Mining
R Programming
Data Analysis
Social Media Analysis
This workshop offered a practical demonstration of text mining using real-world Twitter data. Participants learned to access the Twitter API, clean and tokenize text…

R Workshop Series #6: Data Visualization with R
Data Visualization
R Programming
ggplot2
Lattice
Data Analysis
This advanced workshop focused on creating publication-quality data visualizations using R. We explored various chart types—from simple graphs to sophisticated layered…

R Workshop Series #5: R Programming
R Programming
Coding
Data Analysis
Software Development
In this session, I introduced the principles of good coding practice in R. Participants learned about logical operators, control structures (if-statements and loops), custom…

R Workshop Series #4: Data Manipulation with Tidyverse
Data Manipulation
Tidyverse
R Programming
Data Wrangling
This workshop focused on the essentials of data manipulation using the Tidyverse. I demonstrated how to transform raw data into tidy, analysis-ready formats using key dplyr v…

R Workshop Series #3: Data Input and Output
Data Import and Export
File Handling
Web Scraping
Git and GitHub
Data Input/Output
CSV/XLSX/SPSS
rvest
This workshop covers the fundamentals of data input and output in R. I explained how to work with built-in datasets, import data from various file formats, scrape data from…

R Workshop Series #2: R Data Types
R Programming
Data Types in R
Data Structures
Data Manipulation
Data Frames
Beginner Tutorials
This introductory workshop covered the core data types and structures in R. Participants learned about atomic data types (numeric, character, logical) as well as more…

R Workshop Series #1: Introduction to R
R Programming
RStudio
Beginner Tutorials
Software Installation and Setup
Documentation and Reporting
Learning Resources
This beginner-friendly workshop introduced the basics of R and RStudio. Participants learned how to install R and RStudio, navigate the interface, create and run scripts…
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